DreamWalk, Foursquare, Gowalla – What is All the Hype About?
Location based mobile marketing is greatly useful for businesses that require users to get to the store and buy products and services.For years, free giveaway marketing has brought success to many businesses and mobile coupons allow you to take advantage of the latest technology and use the age-old winning trick.
Any store or business can gain brand awareness and product awareness through location-based marketing. To make marketing successful, consumers must be provided with something of good value. The campaign should motivate users to take steps right now to exploit time sensitive offers. Location-based marketing apps let you do this by simply inserting advertisements about your business in already existing and successful apps.
FourSquare
With the FourSquare app in a smart mobile phone, the user can search for his favorite restaurant, bar, mall or any other store that is of interest to him. Based on the advertisements posted by businesses in the locality, the application will provide a list of places worth visiting near the location of the user. Users can collect rewards on their way and these rewards will be sponsored by the advertising businesses. This application is quite useful when users are looking forward to a place to visit.
Gowalla
Gowalla is an app that lets users find places locally and enjoy rewards. By sharing it with friends through social networks, more rewards can be collected. This app lets users search for any place like a bar, restaurant, theater, or even road side shops to get what you want. On their way to the shops, users can collect rewards that can be redeemed later.
DreamWalk
DreamWalk is a brand new application on the iTunes app store that will entertain those who are always on the lookout for free giveaways. Without a doubt, these freebies can easily get the attention of the wanderers. The app is more engaging since users can search for their favorite freebie and find out if it is available. Mobile phone users will login to this app from time to time to know if there is a prize or stamp that can be collected from nearby shops. The mobile treasure hunt format is a new, first of its kind feature that makes DreamWalking truly delightful. Users are provided with a number of clues to hunt for real treasures. Businesses can easily get loyal customers by advertising their hunts, free stuff, and other free goodies that can be distributed to customers.
Local businesses are facing huge competition and by entertaining people who have time to wander in the city, it is possible for business owners to increase their sales volume, build leads list or up-sell customers. Among the above mentioned apps, DreamWalk sounds to be a boon for advertisers as smart phone users can be totally engaged in hunting of free goodies.
I was truly amazed at the Dream Walk iPhone application on my trip to America. I got hooked on to the some of the products offered by the advertisers with the Dream Walk GPS application. You can go on their website to find more details.
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